Client
IBM
Year
2017
Description
Booth at USTA Billie Jean King National Tennis Center in Flushing NY inviting tennis fans to discover their tennis personality profile.
What Ogilvy did
- Developed personality profile app using Watson’s Speech-to-Text and Tone Analyzer APIs, including SMS follow-up text
- Complete physical setup of the booth, including installation of 4 kiosks and AV wiring for power, wi-fi and printing
- Website for social sharing, download or portrait creation
Coordinated on-site print giveaways, and managed IBM Brand Ambassadors
