Client
IBM
Year
2017
Description
Ogilvy conceived and executed the world’s first cognitive dance party, a partnership between Daybreaker and IBM Watson, to build brand awareness within the millennial developer community in San Francisco, CA. Included:
- Cognitive Dance Floor: Watson analyzed collective social sentiment of attendees to create a representation of the Daybreaker spirit, and we developed custom creative and animations represented at various times during the event.
- Cognitive Sunrise: Watson analyzed real-time tweets from around the world to power the sun and its brightness.
- Design and development of website for event registration and personality analysis.
- Cognitive Bites: Watson-inspired healthy snacks
- Custom Spotify playlists based on personality traits
- Geo-targeted snapchat filter
Results
Event sold out within 3 hours of Daybreaker community announcement.
https://www.youtube.com/watch?v=rMqrs3nBU10
