Client
IBM
Year
2017 & 2018
Description
Music collaboration between music producer Alex Da Kid and IBM Watson to create a song from volumes of data. What Ogilvy did:
- Inspired the song
- Created the TV spot & videos for social and digital placements
- Designed and developed the website
- Ran successful influencer event in LA
- Coordinated interview between IBM CMO and Alex Da Kid in 2016 World of Watson keynote
Results
- 8.6M total video views from Facebook, YouTube, Instagram, Twitter
- #1 on Spotify US Viral Chart & on GLOBAL Viral Chart. 2M Spotify streams.
- #4 on iTunes’ Hot Tracks
- #2 on iTunes Alternative Tracks
- Coverage in Fast Company, Mashable, NY Times, Fobes, The Fader, Engadget, GQ, & more
https://www.youtube.com/watch?v=FU_mDN5kaGY&feature=youtu.be
