Client
IBM
Year
2017
Description
Can a machine help illuminate a subject’s true nature? To answer this question, Ogilvy conceived and executed “Hidden Portraits,” a cognitive photo booth using artificial intelligence (Watson APIs).
On display at a gallery in SOHO NYC, Hidden Portrait invited exhibit-goers to name their favorite artist, childhood friend, what they wanted to be when they grew up. Then, using the Tone Analyzer API, Watson measured each exhibit-goer’s personality traits based on word choice and grouping, and used these scores, visualized through five custom emojis, as the basis for generating a portrait.
The cognitive photo booth with Watson was the crown jewel of the broader Art with Watson campaign. Exhibit-goers waited up to two hours to have Watson discover unexpected truths about themselves, and to take home a personal part of the exhibition, their own portrait.
https://www.youtube.com/watch?v=qo8MTCA96Z4&feature=youtu.be
https://www.youtube.com/watch?v=M0D9lYeWcag
https://www.youtube.com/watch?v=VDB0EqF_-E4
https://www.youtube.com/watch?v=rxixoTGOQ0g
https://www.youtube.com/watch?v=Av-f-pFbUTA
Watson reveals unexpected insights to help an artist capture a subject’s true nature
How man sees machine is a well-documented subject. But what about how machine sees man? We asked Watson to show us through data analysis, and in doing that, he uncovered the hidden persona of seven of the world’s most profound thinkers.
The data + the technology
Watson analyzed data across a wide variety of formats: their journals, patents, sketches, speeches, dances, songs, biographies, as well as public representations of them past and present.
Gallery guests were also invited to chat with Watson in the Cognitive Photo Booth, so he could create personalized portraits in real of their true nature.
Watson APIs Used
- Natural Language Understanding
- Tone Analyzer
- Personality insights
- Discovery
- Visual Recognition
- Speech to text
